LISTING PRESENTATION
Your Home.
Sold.
A clear process. Strong preparation.
Results that speak for themselves.
SEAN COSTER
REALTOR · Real Broker, LLC
(503) 593-1396
sean@seancoster.com
SEANCOSTER.COM
THE PROCESS OF SELLING YOUR HOME
Selling a home is a series of decisions. I've built a structured process that keeps those decisions clear and manageable—flexible enough to adapt to your goals and the realities of the market.
01
Consultation
Understand your goals, timeline, and priorities. What matters most—price, speed, or certainty?
02
Recommendations
Walk through your home as a buyer would. Identify what to improve and what to leave alone.
03
Listing &
Marketing
Professional photography, 3D tour, property website, brochures, social media, and direct campaigns.
04
Communication
Weekly updates on buyer feedback, showing activity, and online traffic—so you're never in the dark.
05
Contract
to Closing
Walk through every offer in detail. Stay closely involved through inspections, appraisal, and closing.
LISTING & MARKETING
When your home is ready, we bring it to market with a full, professional presentation—digital and physical.
PROFESSIONAL PRESENTATION
Professional photography (Virtuance)
Drone imagery when it adds value
Matterport 3D virtual walkthrough tour
Dedicated property website
Floor plan with room dimensions
Custom home brochure & buyer materials
Thoughtful staging guidance
MARKETING REACH
Direct "Just Listed" email campaigns
Social media across my platforms & Real Broker channels
In-home materials for buyers to take with them
Signpost promotion and neighborhood visibility
RMLS exposure to thousands of active agents
Weekly listing performance report shared with you
COMMUNICATION & WEEKLY UPDATES
Once we're live, you'll hear from me regularly. My job is to keep you informed—without overwhelming you—and to adjust strategy if needed.
WHAT YOU'LL RECEIVE
Direct feedback from agents who have shown the home.
How many showings, when, and what traffic looks like.
Weekly data on how many buyers are finding your listing.
What the market is telling us and what to do about it.
I handle all scheduling and questions so you don't have to.
SAMPLE WEEKLY LISTING UPDATE
Hi [Sellers],
Here's your weekly update including data showing your listing's performance both this week and overall.
LISTING PRICE
$1,125,000
TIME ON MARKET
21 days
ONLINE VIEWS
1,225
SHOWINGS THIS WEEK
3
STATUS
PENDING
PENDING TO CLOSING
Once your offer is accepted, here's what happens next—and how I manage every step.
1
Offer Accepted!
The house goes pending. I send the accepted offer to escrow and coordinate with all parties.
2
Inspections
Buyers conduct all needed inspections. I coordinate with the buyer's agent to avoid surprises.
3
Repair Negotiations
We negotiate any repairs before the end of the inspection period and get everything in writing.
4
Appraisal
If required, an appraisal is conducted. If it comes in low, I guide negotiation of the difference.
5
Closing!
Sign documents with escrow. You receive your proceeds and make your move.
6
Move Out & Beyond
I help coordinate any needed clean-up and stay in touch well after closing.
PRICING
& RESULTS
Pricing is one of the most important decisions we make—and how we prepare the home before we price it.
My approach is grounded in market realities paired with how buyers actually behave—not just what data says on paper.
~8%
ABOVE LIST PRICE
Average across listings — driven by strong preparation,
clear positioning, and the right level of demand.
Preparation
Repairs, staging &
pricing strategy
Positioning
Presentation that
stands out
Demand
Marketing that
drives competition
ABOUT SEAN COSTER
Background
I came into real estate from two directions: coaching and hands-on work with homes. Coaching taught me to help people think clearly under pressure and make confident decisions—real estate is full of those moments.
Construction Insight
My background in residential construction gives me a practical lens when walking through a home—what's solid, what's not, what's worth improving. That perspective saves clients time, money, and second-guessing.
Prior Experience
President of Complete Running Programs (2006–2017). Co-founder of Fit Right Northwest (2000–2006) with locations in Portland and Vancouver. Both built on service, trust, and doing things the right way.
ADDITIONAL STRENGTHS
Residential construction & renovation insight
Negotiation and contract strategy
Financial & practical decision-making
Clear, steady communication
PERSONAL
Husband and father. Avid trail runner and leader of Bluff Runners—a local running group. Long-standing commitment to coaching, discipline, and community.
Portland & Southwest Washington Market
WHAT CLIENTS SAY
"
Sean did a masterful job of getting our house ready for sale. We even had offers before it was listed because of his recommendations. The negotiation process was handled very well—better than I could have done myself under the circumstances.
— M+E
"
Sean is an excellent Realtor who really understands the market and makes it easy for both the buyer and the seller. I've been on both sides with him and couldn't be happier. Real estate is a tough business, and Sean makes it look easy.
— M+J
"
Sean is super knowledgeable about the market and was great at managing our expectations. He helped us find resources for staging, cleaning, and everything else. Our house sold very quickly after it was listed, due in part to his guidance on pricing and staging.
— Mike & Chris
"
Sean is an invaluable ally. Extremely knowledgeable, exceptionally helpful in negotiating repairs, and made himself very available from start to finish. Kind, honest, diligent, professional, and very competent—you would be very fortunate to work with him.
— Paula & Jim
Each transaction is different, but the goal is the same: a clear process, thoughtful decisions, and a steady experience from beginning to end.
ESCROW FEES — WHO PAYS FOR WHAT
Understanding what each party is responsible for at closing. Source: WFG National Title Insurance Company.
SELLER TYPICALLY PAYS
Escrow Fee (one-half of the total fee)
Recording Fees — county fee schedule
Title Premium — fixed statewide fee schedule
Real Estate Commission — per broker agreement
Tax Prorate — apportioned as of closing date
Release fees for loan payoff(s)
General costs as listed for the transaction
BUYER TYPICALLY PAYS
Escrow Fee (one-half of the total fee)
Recording Fees — county fee schedule
Fire Insurance Premium (when lender involved)
Tax Prorate — apportioned as of closing date
Lender's title insurance policy & endorsements
Loan, Credit Report & Appraisal fees (per lender)
Prepaid interest and mortgage insurance (if req'd)
This information is provided for informational purposes only. No warranties are made.
SAMPLES OF MARKETING MATERIALS
Every listing receives a complete package of custom, professionally designed materials—built to make your home stand out and easy for buyers to remember.
Property Listing Flyer
Full-page MLS & print flyer featuring professional photos, full property details, pricing, and agent contact. Distributed digitally and in-person.
Just Listed Postcard
Direct-mail postcard sent to the surrounding neighborhood announcing the listing—creating awareness with potential buyers nearby.
Property Brochure
A multi-page take-home brochure for in-person showings. High-resolution photography with full property descriptions and key features.
Social Media Post
Custom-designed social posts published across platforms and boosted through Real Broker channels to maximize digital reach.
LET'S GET
STARTED
Selling a home is a meaningful process. My role is to bring structure, clarity, and steady guidance so you can move through it with confidence.
REACH OUT ANYTIME
Sean Coster
Real Estate Advisor · Real Broker, LLC
PHONE
(503) 593-1396
EMAIL
sean@seancoster.com
WEBSITE
seancoster.com
LICENSE
OR 201208653 | WA 116399
Portland & Southwest Washington · Residential Real Estate